The Risk of Overpricing: Missing Peak Selling Activity

  • A property generates the most interest within the real estate community when it first goes on the market.

  • The number of showings is greatest during this time - if it is priced at realistic market value.

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  • Starting too high and dropping the price later misses the excitement and fails to generate much activity

  • It may even be necessary to drop the price below market value to compete with new, well-priced listings.

By pricing your property realistically from the start, you can benefit from the greatest interest among brokers and buyers.